Newspaper Advert conventions

Since newspaper adverts have been created there has always been conventions that have come with it, me and my group have to stick to some of these conventions in order to get the best response from an audience. 


These conventions are: 

• Image- The image must be relevant to the subject being advertised e.g. if you advertising food, then there may be a picture of what the food may look like, or the city where it originated.  
• Logo- Of the company e.g. channel 5, Mcdonalds, Channel 4
• Slogans- Slogans don't necessarily have to be used but have been a very good way of caching audiences attention as it may stick in their head, so they will remember the advert which is exactly what the advert wants the audience to do. 
• Description- The description is usually about the subject being advertised, such as films. They would give a brief description of the film but not to much, only enough to catchy the audience attention.