Tuesday, 6 March 2012

Radio Adverts



This radio advert is very good, they get a variety of opinions from people from all around the world, and they all say 'mmmmm' in a different accent this then leads to the  narrator telling you a bit about the product making it sound a lot better, but there is also a catchy little theme tune, which is 'Little Bitty Pretty One- Thurston Harris' which stick in your head and makes you think about the advert.  I think I could use this aspect within my radio advert getting permission to use a catchy well known song, to add the same effect.





This is another radio advert but for KFC, even though this is nothing to do with advertising documentaries, I can pick specifics from the adverts and use them where possible, like this advert is trying to be scary but in a very humorous way, what I found clever was how they said 'Whatever you do, don't eat it on your own' this is clearly  a technique to draw more people in to buy the food instead of one person going on there own, I could use a quick snappy catchphrase that will draw people into my documentary, as it is a conspiracy I could finish my advert with a rhetorical question which will want to make the audience answer it as it is  a mysterious theme behind our documentary.

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